Benefits of Digital Marketing

The world is now digital. The business landscape has transformed – from physical to online, from print to digital. More and more, digital marketing has become a crucial aspect of modern-day marketing. With an ever-increasing number of people relying heavily on the internet, it is imperative for businesses to have a strong online presence. 

So what are the benefits of digital marketing? Digital marketing is an easy and reliable tool for businesses of any size. There are a variety of affordable digital marketing options that are within reach. In this blog, we’ll talk about the best digital marketing options to grow your business and how to be recession proof.

learn how to be recession proof

Why is Digital Marketing so Important?

The world is online – and your business needs to be too! With consumers spending much of their days plugged to the internet, online presence becomes vital to the success or failure of your business. 

Digital marketing allows businesses to reach a broader audience. It is also a more cost-effective way to reach a larger number of people, especially compared to traditional-style print marketing. 

The COVID-19 pandemic highlighted that companies that were prepared to adapt their business model and be more online survived. Adapt or die!

With digital marketing, even small businesses get a chance to leave their mark in the online world without having to invest an exorbitant amount or bend over backwards in advertising themselves to their target consumers.

Digital Marekting for Small Businesses

The benefits of digital marketing are particularly evident among small businesses. The cost-effectiveness and reliability, allow small businesses to create marketing strategies that are measurable and achievable. 

Here are some of the most popular digital marketing options for small businesses:

SEO (Search Engine Optimization)

SEO is the process of optimising a website to rank higher on search engines such as Google. It involves optimising the website’s content, structure, and keywords to improve its visibility and relevance. 

↳By ranking higher on search engines, businesses can increase their online visibility and attract more traffic to their website. This increased traffic can lead to higher conversions and more sales for the business.

Email Marketing

Email marketing involves sending nurturing and promotional emails to a list of subscribers who have opted-in to receive communications from your business. You can read more about the benefits of email marketing and how to start your email list here.

↳ Email marketing is a cost-effective way to maintain customer relationships, encourage repeat business, and promote new products or services. It can help businesses build brand loyalty, increase engagement and drive sales.

Social Media

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide businesses with an opportunity to engage with customers, promote their services, and build brand awareness. 

↳ Social media can help businesses connect with their target audience, increase their online presence, build an online community and establish trust and credibility with their customers.

Influencer Marketing

Influencer marketing involves partnering with influential people on social media and Key Opinion Leaders (KOLs) to promote products or services. Influencers typically have a large following and can help businesses reach a broader audience.

↳ Influencer marketing can help businesses build brand awareness, increase engagement, and drive sales.

Display Advertising – Pay Per Click

Pay-per-click (PPC) advertising is a form of online advertising that allows businesses to display ads on other websites. With PPC, businesses only pay when a user clicks on their ad, making it a cost-effective way to reach potential customers. 

↳ Display advertising can help businesses increase their brand visibility, drive traffic to their website and increase conversions.

Affiliate Marketing

Affiliate marketing is a performance-based marketing technique that rewards affiliates for each customer they bring to a business. Affiliates promote the business’s products or services on their website or social media platforms and receive a commission for each sale generated. According to Bi Commerce – 81% of brands and 84% of publishers leverage the power of affiliate marketing.

↳ Affiliate marketing can help businesses increase their online visibility, reach new customers, and drive sales.

Digital marketing for small businesses

The Main Benefits of Digital Marketing

Digital marketing provides many advantages, here are some of the most impactful benefits of digital marketing:

Global Reach

One of the biggest advantages of digital marketing for small businesses is the ability to reach a global audience. The internet allows businesses to connect with customers from all over the world, regardless of their physical location.

This means that even small businesses can expand their reach and attract new customers from different places, which can help increase revenue to grow their business.

Local Reach 

Digital marketing allows service-based businesses to target local customers more effectively. With tools like search engine optimization (SEO), businesses can optimise their website for local keywords and attract customers who are searching for services in their local area.

Social media platforms like Facebook and Instagram also offer targeted advertising options that allow businesses to reach customers within a specific location or demographic.

Increased Engagement 

Digital marketing allows small businesses to engage with customers on a deeper level. By creating valuable content, responding to comments and messages, and offering personalised services, businesses can build stronger relationships with their customers and increase engagement.

This can lead to customer loyalty, increased referrals, and better word-of-mouth marketing.

Low Cost

Being low cost makes digital marketing for small businesses very attractive, especially for businesses with limited marketing budgets. Compared to traditional marketing methods like print advertising, digital marketing is generally more cost-effective.

With tools like email marketing, social media and SEO – businesses can reach a larger audience for a fraction of the cost of traditional advertising. 

Effective Targeting

Digital marketing also offers effective targeting options that allow businesses to reach the right customers with the right message. With tools like social media advertising and email marketing, businesses can target customers based on their interests, demographics, and behaviour.

This can help increase the effectiveness of marketing campaigns and lead to higher conversion rates.

Easy Skills to Learn

Finally, digital marketing offers easy-to-learn skills that can be mastered quickly by business owners and employees. With online resources like courses, tutorials, and webinars, businesses can learn the basics of digital marketing and start implementing effective strategies quickly.

This makes digital marketing a valuable tool for businesses that may not have the resources to hire professional marketers or agencies.

The Cheapest Digital Marketing Options

Having discussed the benefits of digital marketing for small businesses, what are the most effective and cheapest digital marketing options?

Email Marketing

Email Marketing

Email marketing is an affordable and effective tool for small businesses to communicate with their target audience. 37% of brands are increasing their email budget.

By sending interesting content, exclusive offers and personalised messages to a list of subscribers who have opted-in to receive communications from the business, you can increase sales. This helps build brand loyalty, consistently generate leads, increase engagement and drive sales.

Are you looking to get more clarity and communicate more strategically with your audience? Check out our Email Marketing Packages and Done For You Service. 

Search engine optimisation

SEO (Search Engine Optimisation)

SEO is an affordable and effective tool for small businesses to increase their online visibility and attract more traffic to their website. The strategy behind SEO is to optimise the website’s content, structure, and keywords to improve its visibility and relevance on search engines such as Google. 

SEO optimisation can help businesses rank higher on search engines, increase their online presence, and attract more traffic to their website. Optin Monster says that 72% of online marketers describe content creation as their most effective SEO tactic.

SEO tools like Moz, SEMrush and Ubersuggest are easy to use and offer keyword research, competitor analysis, and performance tracking to help businesses optimise their website for search engines.

Social Media Marketing

Social Media

Social media is an affordable and effective tool for small businesses to engage with their target audience and promote their services. The strategy behind social media is to provide value to followers by sharing interesting and engaging content to build a community around the business. 

Social media helps businesses increase brand awareness, credibility and drive sales. Platforms like Facebook, Instagram and Twitter are easy to use and offer scheduling tools, analytics and advertising to help businesses manage their social media presence.

How to be Recession Proof

The economic climate is quite turbulent right now and the instability is leading to recessions in quite a few places in the world. As a small business in a constantly changing business landscape, many leaders are asking ‘how to be recession proof?’ Digital marketing is your answer!

Obviously no company is completely recession proof but laying good foundations for sustainable marketing, any business will only ever be beneficial – through the good times and the harder times. 

Low Cost Options

Through low-cost options like email marketing, businesses can be ‘recession proof’ by consistently generating leads and driving sales even during tough economic times. With its large reach and high potential for engagement, email marketing is the most effective and cheapest digital marketing option.


In a business landscape that is going more and more online, creating strong strategies for SEO, email marketing and social media will be the best way to make a company recession proof.

Understanding the benefits of digital marketing will help companies when they come to ask ’how to be recession proof’?


Investing in digital marketing now can help businesses lay the foundations for success, even during an economic downturn. Affordable options like email marketing can help businesses maximise their marketing efforts even on a reduced budget.


Get expert support now to streamline your offers and communicate more strategically with your audience. The Email Marketing Packages and Done For You service gives you complete confidence that you have the support to increase brand awareness and drive sales. 

Benefits of Digital Marketing Infographic


In a world that is going digital and online 24/7, digital marketing is not an essential component for any service-based business’s marketing strategy, whether big or small.

By understanding the benefits of digital marketing and leveraging the right digital marketing strategies, service-based businesses can attract new customers, build strong relationships with existing customers and grow their business.

The most popular forms of digital marketing are:

  • SEO (Search Engine Optimisation)
  • Email Marketing Social Media
  • Social Media
  • Influencer Marketing
  • Display Advertising – Pay Per Click
  • Affiliate Marketing

The biggest benefits of digital marketing are:

  • Global Reach
  • Local Reach
  • Increased Engagement:
  • Low Cost
  • Effective Targeting
  • Easy Skills to Learn

The cheapest digital marketing option is email marketing, with low costs for the service providers versus its reach and engagement.

Investing in affordable digital marketing options like email marketing can make businesses become recession-proof and succeed during tough economic times.

🟡 Key takeaway – your competitors are creating engaging digital marketing strategies – don’t get left behind. Adapt or die!

Plan 12 months of email marketing content

Plan 12 months of content

Do you struggle with what to write to your subscribers each week?

You dread writing emails and keep putting it off.

Consistency is key with email marketing – the more you write to your audience the more data you will have to work out what they actually want to receive from you. 

Download this free Trello board template to help you organise your content ideas and make the whole email marketing process easier.

Take control of your email marketing and feel confident that you won’t run out of email subjects ideas again! 

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