Blog
What are Customer Personas? And why do they matter?
Do you feel like you’re trying to speak a foreign language when it comes to marketing? The problem may not lie in what you're saying, but who you're saying it to. When it comes to marketing, if you’re targeting everyone you’re probably engaging no one. To truly...
Mastering Customer Journey Mapping for Service-Based Businesses
Ever wondered why some customers keep coming back while others don’t stick around? This is where customer journey mapping comes in. Customer journey mapping is a powerful tool to visualise your customers' experiences and touchpoints with your business from first...
Boost Your Email Campaigns: 15 Tips to Skyrocket Your ROI For Email Marketing
Email marketing is a marketing powerhouse. With a return on investment of almost 40% per dollar spent, email marketing has become an indispensable tool, particularly in small business marketing, in order to boost returns and connect with customers on a personal level....
Maximising Business Growth with Email Automation
In the world of email marketing, email automation is a game changer. It's not just a tool; it's a strategic powerhouse that has revolutionised how businesses connect with their audiences. Automation will transform your marketing and boost business growth. Let’s dive...
Busting Email Marketing Myths
This isn’t a surprise - I’m a BIG fan of email marketing. The big surprise to me is that so many people aren’t. I’ve been in marketing for many years, in many industries and there’s no better marketing channel that consistently delivers such a good return of...
Content Strategy: Be Consistent to Maximise your Marketing
Something I see my clients struggle with is consistency, especially with their marketing. How do you create engaging content consistently? If you're an ‘older Millennial’ like me, before Gen Z but after Gen X, you probably didn't grow up with the digital world in...
What is Lead Generation? And the best lead generators
Lead generation is a crucial aspect of achieving sustainable growth and success. It’s not just a buzzword; it’s how you grow as a business. Lead generators attract and nurture potential customers, and can make all the difference in converting them into loyal advocates...
Why A Strategic Marketing Plan Is Essential For Growth
In the fast-paced digital world, businesses need more than just marketing tactics to thrive. They require a well-crafted strategic marketing plan that ensures long-term success. But what is strategic marketing? While individual tactics may yield short-term results,...
Revive Your Email List:Create Killer Re-Engagement Emails
When it comes to email marketing, one of the main challenges businesses face is subscriber inactivity. It's disheartening to see your carefully crafted emails go unnoticed or unopened. Thankfully, there's an easily actionable and powerful solution at your disposal: a...
Email Marketing Laws: Understanding GDPR In The UK
Recently, I’ve had the misfortune - along with several business associates - of receiving cold emails. Now, I’m all about reaching out to your target customers - I’ve built a whole business around it! But I always advise my clients to stick within the boundaries of...
Best Email Subject Lines To Engage Subscribers
With a return of investment that is 40% higher than other digital marketing tools, email marketing is one of the most effective ways to connect with your audience and drive sales. But what do you write to your subscribers? And what are the best email subject lines to...
The Benefits of Digital Marketing
Benefits of Digital Marketing The world is now digital. The business landscape has transformed - from physical to online, from print to digital. More and more, digital marketing has become a crucial aspect of modern-day marketing. With an ever-increasing number of...
Best Free Tools for Email Marketing
If email marketing is on your radar for 2023, then you’re in the right place! In this article, we’ll take a look at the best free tools for email marketing to help you get started and achieve success. Email marketing is a powerful tool for reaching and engaging your...
Email marketing metrics – know what to track
Did you know that a strong and engaged email list can help grow your business? Email marketing, when done right, allows you to communicate regularly with your audience of already-warm leads. Generating new leads that can be nurtured and converted into customers,...
What are content pillars?
I often get asked ‘what are content pillars?’ Very simply, content pillars are a system to help you organise the types of content you share, they are essential to help you build a successful content strategy. They're the foundation for all your communication with your...
How to build an email list
Do you want to get your offers in front of more people? And generate more leads? Build an email list! It’s a great way to promote your services. With social media algorithms changing all the time it can be hard to get in front of the right people. An email list of...