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Emails you'll want to read

Email isn't dead. Boring newsletters are.

Forget generic marketing tips and stiff corporate updates.

I share real examples, behind-the-scenes stories and practical strategies you can actually use for your small business.

You will be added to the mailing list and can easily unsubscribe at any time.

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You're on the list! If you can't see an email from me, check your spam / junk folder. 

Anna has transformed our email marketing and communications.

Anna took charge of our email campaign manager, and tidied up our database. She's provided us with a much more sophisticated and targeted way of communicating with our audiences.

Working with Anna on our email campaigns, has meant that we are able to maximise our budget and be so much more efficient with our time, as our team focus on the things that they are good at.

Katie Nicholls, Global Head of Product & Operations 
Pavleka

Anna helped us implement a strategic email comms plan

Our email marketing has really improved, not only in the design but in how we structure our campaigns. Anna help us develop and implement a strategic email comms plan. She is patient and always takes time to explain processes and finds solutions to our issues.

KERIANN O'ROURKE, COMMUNICATIONS & EVENT MANAGER 
INTERNATIONAL SCHOOLS THEATRE ASSOCIATION

She makes my life easier!

Anna has been a go to copywriter for my business and my client work for years. It is important to me that the unique voice of each client and my own brand stand out and is authentic and unique.

Anna has always done an incredible job at nailing that voice, paying attention to the details and being 110% reliable.

JEANI RINGKOB, GROWTH & BRAND ADVISOR 
STORY BUILT

Made the process genuinely enjoyable

As someone who once despised email marketing, Anna not only changed my perspective but made the process genuinely enjoyable, and easy to implement because of the strategy and framework she helped formulate. Now, it's unbelievably easy to manage on my own. Highly recommended!

PATRICIA ALIX-VILLA, WEB DESIGNER 
FANCY GIRL DESIGN STUDIOS

From the Blog

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Unpopular opinion. Substack isn’t going to replace Unpopular opinion. Substack isn’t going to replace your email list.

It’s just another platform where you’ll hit the same problems, a new algorithm to learn and a subscriber list you still don’t fully own.

👉 If you love writing there and you’ve got an actual plan to use it, go for it. This isn’t me talking you out of Substack.

But whatever platform you’re posting on, Substack, Instagram, LinkedIn, build the habit of moving people off it and onto something that’s actually yours.

If you need to start your email list, comment below and I’ll send you my best resources for starting your list.
Most freebies don’t fail because nobody wants help Most freebies don’t fail because nobody wants help.

🛑 They fail because they’re generic, too broad or feel like homework.

If it sounds like something people could just Google, they’re not handing over their email for it anymore.

The fix isn’t more content. It’s a freebie built around one specific result that your audience want.

💛 I’ve reviewed hundreds of freebies. These are the formats actually converting right now, and a few more worth trying.

🔗 Link in bio to download.
You’ve be doing all of the marketing yourself. The You’ve be doing all of the marketing yourself. The website, the socials, the videos, the emails.

And you’ve hit a ceiling with capacity and the engagement and leads are not coming in as expected.

I see this a lot with new clients and people I speak too, doing it all but not really sure what to do next.

⚡ This is what I want to help founders with on my free weekly marketing Q&A session to answer your questions.

Bring the thing that your stuck on and we’ll discuss.

Limited to 6 spots a session.

🔗 Link in bio.
Toning myself down since 1996. There’s a reason I Toning myself down since 1996.

There’s a reason I turn off my camera on group calls, my face speaks even when I don’t.
You need help with your marketing but you’re not s You need help with your marketing but you’re not sure what you need? 

Most people don’t need “more marketing.” They need to find the part that’s broken or more consistent support so marketing activities don’t constantly slip off their to list.

👉 Swipe to see the services I offer for small, founder-led businesses. 

➖ Audit

➖ Email set up

➖ Marketing strategy

➖ Ongoing support

My services are linked in my bio or DM to discuss the best option for you.
Done everything you’re “supposed” to do and your e Done everything you’re “supposed” to do and your email list still isn’t producing? 

It’s usually one of five things:

➖ Consistency

➖ Only ever selling

➖ A list that isn’t growing

➖ Boring lead magnet nobody wants

➖ Emails with nothing to click

I run weekly, live marketing Q&A sessions so you can bring your challenges and we can discuss them.

Often a fresh perspective on a situation can result in improvements. 

🔗 Register with the link in my bio.
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