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Email Marketing Specialist

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Email Marketing Setup Service

Ready to make email a real growth channel in your business?

If you're tired of solely relying on social media as your only marketing tool and know it’s time to build something more stable, this service is for you.

You’ve got great offers and clients who love your work but staying in touch with leads is patchy at best. Whether you've dabbled in email marketing or feel totally stuck, I’ll help you lay solid foundations to turn casual interest into long-term engagement.

We’ll design a lead magnet that draws people in, write an email sequence that feels like a conversation and set up the whole system so it runs smoothly in the background.

Benefits of email marketing

  • Build a list of warm leads who want to hear from you

  • Save hours of manual admin with automations that just work

  • Share your expertise at scale with a professional, branded experience

  • Create a system you can grow and build on with no more guesswork

email set up service
email marketing set up service Anna Norriss Yellow Dot Marketing

the right fit

This is for you if...

You have a freebie but no system for sign ups

Maybe you’ve made a lead magnet (or thought about it) but never set up the tech to deliver it properly. You’ve tried to piece it together, but something always stalls, and now it’s just sitting there, unused.

The tech has you stuck

Domains, automations, integrations...it’s overwhelming when it’s not your zone of genius. You’ve watched the tutorials, opened the platform and still don’t feel confident with the set up.

You don't know what to write in the emails

You know a welcome sequence is important, but writing an email sequence feels like climbing a mountain. You're stuck on what to say, how much to say, and how to make it sound like you.

You just want it done properly

You want everything set up the right way so it's on-brand, sounds like you and works seamlessly behind the scenes.

let's get started

Email Marketing Setup Service

What's included

  • 01

    Platform setup & branding

    We’ll get your email marketing platform ready to go. Connecting your domain, uploading brand elements, setting up templates and landing pages so everything looks polished and professional.

  • 02

    Lead magnet development

    We’ll refine your lead magnet or help you develop a new one that’s clear, valuable and enticing, something your audience actually wants.

  • 03

    Email sequence & automation

    We’ll write an email welcome sequence that feels natural and on-brand, then build an automation to deliver it smoothly to new subscribers as they join your list.

  • 04

    Testing & handover

    Everything is tested to ensure it works reliably and reduces deliverability issues. You’ll receive a step-by-step walkthrough video and 30 days of support to ask questions and feel confident managing your system.

yellowdot

Investment

Email Marketing Setup Service

  • 60-minute call to understand goals and email marketing needs

  • Set up email platform with brand colours, fonts and domain connection

  • Develop valuable and aligned lead magnet 

  • Write welcome email sequence (up to 5 emails) using proven framework

  • Build automation to deliver lead magnet and email sequence

  • Landing page and write sign-up copy and visual mockup

  • Test system to ensure deliverability and smooth user experience

  • Provide video walkthrough of how to use the email platform

  • 30 days of post-launch support for tweaks and questions

$1,400

let's get started

Client Examples

Get Organised & Beyond

Challenge

This client was unsure how to effectively market her services. Her offering needed refining, she lacked direction when it came to connecting with the right audience. Her marketing efforts felt scattered and she needed clarity on how to turn interest into actual leads.

Solution

We began with a strategic deep dive to help her identify the ideal client and aligned services. We mapped the customer journey and shaped the lead magnet to connect naturally to offers.

From there, I wrote, designed and built a complete lead capture system, including a high-value PDF guide, a sign-up landing page and a fully automated welcome sequence that nurtures new leads. This gave her a streamlined way to bring new prospects into her world and start building relationships right away.

Outcome

Nathalie now has a focused, easy-to-manage marketing funnel that’s aligned with her business goals. Her email system runs on autopilot, helping her attract and nurture new leads without the stress of starting from scratch each time.

Get Organised & Beyond Email Set Up Service

Interior Couturier

Interior Couturier email Marketing Set Up Service

Challenge

As a busy founder with no prior email setup, this client needed a reliable way to grow her email list and stay in touch with potential customers. But she didn’t have the time, confidence or technical know-how to create a lead generation system herself or set up the email marketing platform.

Solution

We brainstormed lead magnet ideas that aligned with her service offerings. With my guidance and feedback, she created a beautifully branded guide.

I supported her through the process of writing the emails using my proven framework, helping her feel confident in her message and tone. I then setup of her email marketing platform, building the sign-up landing page, automation logic and welcome sequence, as well as templates and connecting the domain.

Outcome

The result is a professional, fully branded email marketing system that reflects her style and speaks directly to her ideal clients. It's a simple, effective setup that works behind the scenes to build relationships and drive conversions – all while saving her hours of time and tech stress.

enquire now 

quote

"Anna help us develop and implement a strategic email comms plan."

Our email marketing has really improved, not only in the design but in how we structure our campaigns. She is patient and always takes time to explain processes and finds solutions to our issues.

- Keriann O'Rourke
Communications & Event Manager at International School Theatre Association 

How the Service Works

01

Plan setup

Start with a 60-minute call to map your goals, offers and what needs to be created or improved.

02

Build foundation

We create or refine your lead magnet, write your welcome sequence and set up your email platform.

03

Launch with confidence

Everything is tested, connected and made live. Plus you’ll get a walkthrough video and 30 days of support.

contact for a quote

Other Marketing Services

Marketing & Automation Audit

Email and automation systems audit
Identify what’s broken and where the gaps are

Review and audit your platforms, automations and lead flows to highlight what’s missing or underperforming. You’ll walk away with clear, actionable recommendations to optimise your setup.

Audit details

Workflow Design & System Set Up

Workflow design and tech stack integration
Link everything together and make it work as one system

Full customer journey map, connect your CRM, forms and email tools to make sure every step is integrated, tracked and working in sync so you don't miss leads.

workflow details

Marketing Strategy Service

marketing strategy session
Clarify your direction and get focused fast

Build a strategy that connects your offers, audience and marketing goals. We’ll map where you’re heading and outline clear next steps. You’ll walk away with renewed clarity and a solid action plan.

strategy details

Not sure what you need?

Let’s talk and map it out together.

Let's connect

TRUSTED BY

Energising Goals

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Unpopular opinion. Substack isn’t going to replace Unpopular opinion. Substack isn’t going to replace your email list.

It’s just another platform where you’ll hit the same problems, a new algorithm to learn and a subscriber list you still don’t fully own.

👉 If you love writing there and you’ve got an actual plan to use it, go for it. This isn’t me talking you out of Substack.

But whatever platform you’re posting on, Substack, Instagram, LinkedIn, build the habit of moving people off it and onto something that’s actually yours.

If you need to start your email list, comment below and I’ll send you my best resources for starting your list.
Most freebies don’t fail because nobody wants help Most freebies don’t fail because nobody wants help.

🛑 They fail because they’re generic, too broad or feel like homework.

If it sounds like something people could just Google, they’re not handing over their email for it anymore.

The fix isn’t more content. It’s a freebie built around one specific result that your audience want.

💛 I’ve reviewed hundreds of freebies. These are the formats actually converting right now, and a few more worth trying.

🔗 Link in bio to download.
You’ve be doing all of the marketing yourself. The You’ve be doing all of the marketing yourself. The website, the socials, the videos, the emails.

And you’ve hit a ceiling with capacity and the engagement and leads are not coming in as expected.

I see this a lot with new clients and people I speak too, doing it all but not really sure what to do next.

⚡ This is what I want to help founders with on my free weekly marketing Q&A session to answer your questions.

Bring the thing that your stuck on and we’ll discuss.

Limited to 6 spots a session.

🔗 Link in bio.
Toning myself down since 1996. There’s a reason I Toning myself down since 1996.

There’s a reason I turn off my camera on group calls, my face speaks even when I don’t.
You need help with your marketing but you’re not s You need help with your marketing but you’re not sure what you need? 

Most people don’t need “more marketing.” They need to find the part that’s broken or more consistent support so marketing activities don’t constantly slip off their to list.

👉 Swipe to see the services I offer for small, founder-led businesses. 

➖ Audit

➖ Email set up

➖ Marketing strategy

➖ Ongoing support

My services are linked in my bio or DM to discuss the best option for you.
Done everything you’re “supposed” to do and your e Done everything you’re “supposed” to do and your email list still isn’t producing? 

It’s usually one of five things:

➖ Consistency

➖ Only ever selling

➖ A list that isn’t growing

➖ Boring lead magnet nobody wants

➖ Emails with nothing to click

I run weekly, live marketing Q&A sessions so you can bring your challenges and we can discuss them.

Often a fresh perspective on a situation can result in improvements. 

🔗 Register with the link in my bio.
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