• Skip to main content
  • Skip to footer

Yellow Dot Marketing

Email Marketing Specialist

  • Home
  • About
  • Services
    • For Founders
    • For Businesses
  • Resources
  • Get in Touch

Marketing Support & Management

What ongoing marketing support and management really looks like

Ongoing marketing support is for businesses who need help maintaining momentum. It’s a hands-on service that keeps your marketing strategy on point, as well as your email and automation systems running smoothly and working smarter.

  • Ongoing marketing strategy and direction

  • Email platform and automation management

  • Content and campaign creation

  • Lead magnets and signup forms

  • Email list cleaning and segmentation

  • Reporting and optimisation

Think of it as a plug-in marketing resource. Here to manage, improve and execute your email and automation systems whether you have a full team, a part-time marketer or you’re juggling it all yourself.

Benefits of on-going support

  • Save hours each week with systems that run smoothly in the background

  • Keep campaigns, automations and list management consistent and on track

  • Improve performance over time with regular reviews and updates

Ongoing support and management vertical
Ongoing marketing support Yellow Dot Marketing, Anna Norriss

the right fit

This is for you if...

Tech is slowing you down

Leads are coming in and offers are converting, but the backend is messy or too manual. It’s time to streamline so you can scale with less stress.

Systems set up but not maintained

The tech is mostly in place, but you’re unsure if leads are being captured, emails are landing or automations are firing as they should. You need regular oversight to keep everything working.

Need more than a setup

Plugging in tools isn’t enough. You want a marketing expert who can spot the gaps, improve performance and keep everything aligned with your goals.

let's get started

Ongoing Support & Management

What's included

  • 01

    Monthly strategy call

    A dedicated check-in each month to review goals, track performance and prioritise what needs to be done next. This keeps your marketing moving forward and ensures your email system supports your wider plans.

  • 02

    Tailored support to match needs

    Each month we agree on the priorities and I’ll handle the delivery. This could include:

    • Marketing strategy and implementation
    • Email campaign creation and delivery
    • Automation setup or updates
    • Email list cleaning and segmentation
    • Copywriting and formatting
    • Lead magnet creation and setup
    • Sign-up flows and email sequences
    • Reporting and metrics reviews
    • General email platform maintenance
  • 03

    Ongoing improvements

    As we work together, I’ll suggest ways to improve and expand your setup, from updating your strategy to refining your customer journey or launching something new. The goal is to keep things running well and evolving with your business.

Price on request

A tailored quote based on your systems, setup and scope of work.

contact for a quote

Retainer Clients

Energising Goals (opens in new tab)
ISTA (opens in new tab)
CSLB Asia (opens in new tab)
Pavelka (opens in new tab)
Love Hair (opens in new tab)
Tamsin Bradshaw (opens in new tab)
Pink Pineapple (opens in new tab)
quote

"Helped with all of the current marketing goals and also to plan and put clear goals in place for the future agenda."

Before I found Anna I was fumbling through my marketing and had all the ideas but no time and expertise to execute it.

She helps me produce the marketing efficiently but also has an amazing talent of putting whatever I say into words and it sounds far better than I could manage, trying to put pen to paper.

Highly recommend Anna’s services and I genuinely look forward to our monthly calls.

- Toni Sutton-Marcus
Love Hair Founder

How these Services Work

01

Mini audit

Review current setup to understand what’s working, what’s missing and what needs adjusting. Clear plan to move forward with confidence.

02

Map the journey

Once we’ve identified priorities, I get your email platform and systems into shape. That includes building any missing pieces and ensuring everything runs smoothly in the background.

 

03

Monthly maintenance

Each month we review, update and optimise keeping your systems aligned with goals so they can keep delivering as your business grows.

contact for a quote

Other Marketing Services

Marketing & Automation Audit

Email and automation systems audit
Identify what’s broken and where the gaps are

Review and audit your platforms, automations and lead flows to highlight what’s missing or underperforming. You’ll walk away with clear, actionable recommendations to optimise your setup.

Audit details

Workflow Design & System Set Up

Workflow design and tech stack integration
Link everything together and make it work as one system

Full customer journey map, connect your CRM, forms and email tools to make sure every step is integrated, tracked and working in sync so you don't miss leads.

workflow details

Marketing Strategy Service

marketing strategy session
Clarify your direction and get focused fast

Build a strategy that connects your offers, audience and marketing goals. We’ll map where you’re heading and outline clear next steps. You’ll walk away with renewed clarity and a solid action plan.

strategy details

Not sure what you need?

Let’s talk and map it out together.

Let's connect

TRUSTED BY

Energising Goals

Footer

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest

more helpful tips on instagram @yellow.dot.marketing

Unpopular opinion. Substack isn’t going to replace Unpopular opinion. Substack isn’t going to replace your email list.

It’s just another platform where you’ll hit the same problems, a new algorithm to learn and a subscriber list you still don’t fully own.

👉 If you love writing there and you’ve got an actual plan to use it, go for it. This isn’t me talking you out of Substack.

But whatever platform you’re posting on, Substack, Instagram, LinkedIn, build the habit of moving people off it and onto something that’s actually yours.

If you need to start your email list, comment below and I’ll send you my best resources for starting your list.
Most freebies don’t fail because nobody wants help Most freebies don’t fail because nobody wants help.

🛑 They fail because they’re generic, too broad or feel like homework.

If it sounds like something people could just Google, they’re not handing over their email for it anymore.

The fix isn’t more content. It’s a freebie built around one specific result that your audience want.

💛 I’ve reviewed hundreds of freebies. These are the formats actually converting right now, and a few more worth trying.

🔗 Link in bio to download.
You’ve be doing all of the marketing yourself. The You’ve be doing all of the marketing yourself. The website, the socials, the videos, the emails.

And you’ve hit a ceiling with capacity and the engagement and leads are not coming in as expected.

I see this a lot with new clients and people I speak too, doing it all but not really sure what to do next.

⚡ This is what I want to help founders with on my free weekly marketing Q&A session to answer your questions.

Bring the thing that your stuck on and we’ll discuss.

Limited to 6 spots a session.

🔗 Link in bio.
Toning myself down since 1996. There’s a reason I Toning myself down since 1996.

There’s a reason I turn off my camera on group calls, my face speaks even when I don’t.
You need help with your marketing but you’re not s You need help with your marketing but you’re not sure what you need? 

Most people don’t need “more marketing.” They need to find the part that’s broken or more consistent support so marketing activities don’t constantly slip off their to list.

👉 Swipe to see the services I offer for small, founder-led businesses. 

➖ Audit

➖ Email set up

➖ Marketing strategy

➖ Ongoing support

My services are linked in my bio or DM to discuss the best option for you.
Done everything you’re “supposed” to do and your e Done everything you’re “supposed” to do and your email list still isn’t producing? 

It’s usually one of five things:

➖ Consistency

➖ Only ever selling

➖ A list that isn’t growing

➖ Boring lead magnet nobody wants

➖ Emails with nothing to click

I run weekly, live marketing Q&A sessions so you can bring your challenges and we can discuss them.

Often a fresh perspective on a situation can result in improvements. 

🔗 Register with the link in my bio.
Follow on Instagram
  • Terms & Conditions
  • Privacy Policy
  • Contact

Copyright © 2026 · Yellow Dot Marketing · Design by FGD

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.