Marketing Strategy Service
Stop guessing.
Start leading with strategy.
Whether you're feeling stuck, overwhelmed or unsure what to prioritise next with your marketing, a focused Strategy Session gives you expert insights, objective analysis and a clear action plan to move forward.
From quick wins to long-term goals, we’ll identify what’s working, what’s not and what to do next so your marketing efforts actually drive results.
Results might look like:
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More qualified enquiries and leads
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Launching a new offer to a warm audience
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Selling 1:1 offers without relying on unpredictable algorithms
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Building an email list that’s ready to buy
You’ve been showing up and putting in the work, but the traction still isn’t there. This Strategy Session brings clarity, so you know your time, energy and budget are going to the right places.
the right fit
This is for you if...
Marketing feels hit and miss
You’re putting time into your marketing but not sure what’s actually working. You’ve tried a few things and seen some results but feel like there’s no clear strategy guiding your efforts.
Expert advice would make all the difference
You’re not a marketer and don’t want to become one. You want expert guidance to review what’s happening, explain what matters and guide you towards a smarter way of working.
Need a plan before delegating
There’s someone helping with your marketing, maybe a VA, a team member or contractor, but without clear direction, it’s hard to know what to delegate or how to do it well.
Marketing Strategy Service
What's included
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Strategic audit
First we’ll review your current marketing efforts to understand what’s in place, what’s missing and how aligned it is with your goals.
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Audience & offer clarity
We’ll identify who you’re really speaking to, what they need to hear and how your offers fit into their decision-making journey.
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Channel recommendations
Then we’ll map out the best-fit platforms and tactics to help you attract, nurture and convert the right people, maximising your time and budget.
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Tailored marketing plan
You’ll walk away with a tailored, practical and actionable strategy focused on helping you grow with clarity and consistency.
Investment
Marketing Strategy Service
Lite
For solo founders or early-stage businesses with simpler systems.
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30-minute call to set goals and priorities
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Review website, socials and email sign-up experience
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Summary report with 3-5 priority actions
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30-minute follow-up to review findings
SGD$340
Deep Dive
For growing teams or businesses needing deeper strategy and structure.
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30-minute call to map systems and goals
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Audit of marketing activities including website, email and social media
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Review of lead generation process, lead magnets and sign-up pathways
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Competitor research to support SWOT insights
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Channel prioritisation and messaging recommendations
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Comprehensive report with next steps
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Strategic timeline to support implementation
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60-minute strategy session to walk through results and next steps
SGD$1,400
How the Strategy Session Works
Set the focus
We’ll start with a call to understand your business, goals and current challenges. This helps set priorities and tailor the session to what matters most.
Review & assess
Depending on the package, I’ll review key channels, marketing activities and lead generation to see what’s working, what’s not and where there’s room to grow.
Strategy delivery
You’ll receive a practical strategy with clear next steps to help move forward. We’ll walk through it together so you leave confident in your direction.
"We’ve seen stronger client engagement, improved conversion, and increased confidence in a system that works."
Before working with Anna from Yellow Dot Marketing, our email marketing efforts were inconsistent and reactive. While we had strong client relationships, we were losing potential leads through fragmented campaigns and lacked a clear, repeatable system for prioritising and nurturing clients effectively.
Since engaging Anna, our email marketing has become streamlined and far more effective. We’ve seen stronger client engagement, improved conversion, and increased confidence in a system that works. Importantly, this has translated into more meaningful conversations and direct client referrals.
Anna’s working style is professional, strategic, and refreshingly easy to work with. She is reliable, thoughtful, and brings a strong commercial lens to everything she does. Rather than simply delivering marketing tactics, Anna acts as a trusted partner who helps drive sustainable, client-led growth.
- Katherine Chapman
CEO & Founder | CSLB Asia
Other Marketing Services
Marketing & Automation Audit
Identify what’s broken and where the gaps are
Review and audit your platforms, automations and lead flows to highlight what’s missing or underperforming. You’ll walk away with clear, actionable recommendations to optimise your setup.
Workflow Design & System Set Up
Link everything together and make it work as one system
Full customer journey map, connect your CRM, forms and email tools to make sure every step is integrated, tracked and working in sync so you don't miss leads.
Marketing Support & Management
Maintain momentum with expert monthly support
Monthly email list cleaning, automation reviews, campaign builds and reporting so your team stays focused while your system quietly drives conversions.
Not sure what you need?
Let’s talk and map it out together.
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