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The benefits of email marketing…is it still worth it for small business?

August 15, 2026 by Anna Norriss

Is email marketing worth it?

People ask whether email marketing still works for one of two reasons. Either they’ve tried it, it didn’t do much, and they are wondering whether to bother again. Or they’ve never really started and want to know if it is worth the effort before they do. Both are fair questions. The honest answer … [Read more...] about The benefits of email marketing…is it still worth it for small business?

Filed Under: Email marketing Tagged With: email marketing

Revive Your Email List: Create Killer Re-Engagement Emails

June 14, 2023 by Anna Norriss

When it comes to email marketing, one of the main challenges businesses face is subscriber inactivity.  It's disheartening to see your carefully crafted emails go unnoticed or unopened. Thankfully, there's an easily actionable and powerful solution at your disposal: a re-engagement email … [Read more...] about Revive Your Email List: Create Killer Re-Engagement Emails

Filed Under: Email marketing Tagged With: email list, email marketing, inactive subscribers

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Welcome

I’m Anna, the founder of Yellow Dot Marketing. If you’re a busy entrepreneur or small business owner trying to make email marketing more effective, you’re in the right place.

I share strategies and insights to simplify your marketing, specifically email marketing. I look at topics to help you understand the systems better, create high-converting automations and build lead magnets that actually grow your email list.

Everything here is written with you in mind, practical, empowering and designed to give you back your time without sacrificing results.

Let’s make email marketing feel manageable!

smarter ways to grow your email list - blog sidebar

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Unpopular opinion. Substack isn’t going to replace Unpopular opinion. Substack isn’t going to replace your email list.

It’s just another platform where you’ll hit the same problems, a new algorithm to learn and a subscriber list you still don’t fully own.

👉 If you love writing there and you’ve got an actual plan to use it, go for it. This isn’t me talking you out of Substack.

But whatever platform you’re posting on, Substack, Instagram, LinkedIn, build the habit of moving people off it and onto something that’s actually yours.

If you need to start your email list, comment below and I’ll send you my best resources for starting your list.
Most freebies don’t fail because nobody wants help Most freebies don’t fail because nobody wants help.

🛑 They fail because they’re generic, too broad or feel like homework.

If it sounds like something people could just Google, they’re not handing over their email for it anymore.

The fix isn’t more content. It’s a freebie built around one specific result that your audience want.

💛 I’ve reviewed hundreds of freebies. These are the formats actually converting right now, and a few more worth trying.

🔗 Link in bio to download.
You’ve be doing all of the marketing yourself. The You’ve be doing all of the marketing yourself. The website, the socials, the videos, the emails.

And you’ve hit a ceiling with capacity and the engagement and leads are not coming in as expected.

I see this a lot with new clients and people I speak too, doing it all but not really sure what to do next.

⚡ This is what I want to help founders with on my free weekly marketing Q&A session to answer your questions.

Bring the thing that your stuck on and we’ll discuss.

Limited to 6 spots a session.

🔗 Link in bio.
Toning myself down since 1996. There’s a reason I Toning myself down since 1996.

There’s a reason I turn off my camera on group calls, my face speaks even when I don’t.
You need help with your marketing but you’re not s You need help with your marketing but you’re not sure what you need? 

Most people don’t need “more marketing.” They need to find the part that’s broken or more consistent support so marketing activities don’t constantly slip off their to list.

👉 Swipe to see the services I offer for small, founder-led businesses. 

➖ Audit

➖ Email set up

➖ Marketing strategy

➖ Ongoing support

My services are linked in my bio or DM to discuss the best option for you.
Done everything you’re “supposed” to do and your e Done everything you’re “supposed” to do and your email list still isn’t producing? 

It’s usually one of five things:

➖ Consistency

➖ Only ever selling

➖ A list that isn’t growing

➖ Boring lead magnet nobody wants

➖ Emails with nothing to click

I run weekly, live marketing Q&A sessions so you can bring your challenges and we can discuss them.

Often a fresh perspective on a situation can result in improvements. 

🔗 Register with the link in my bio.
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