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Email Marketing Specialist

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Workflow Design & System Set Up

What is workflow design and system set up?

Workflow design maps your your customer journey, then connects your tools and platforms so everything works in sync.

  • Website, CRMs and forms

  • Email platforms and automation tools

  • Scheduling and lead capture systems

  • Customer handovers and back-end processes

Think of it as building a system behind the scenes that supports every step of the client experience, without you needing to patch tools together and constantly jumping in to fix things.

Benefits of a connected workflow

  • Leads stop falling through the cracks once forms, platforms and tools are properly linked.

  • Hours are saved each week by reducing manual admin and repetitive tasks.

  • Clients experience a seamless journey, and the team has a clear process to follow.

  • Systems become scalable and streamlined, supporting growth instead of slowing it down.

Workflow design and tech stack integration vertical
Email to Income marketing course

the right fit

This is for you if...

Overwhelmed but ready to scale

Leads are coming in and offers are converting, but a messy or manual backend is holding things back. It’s time to streamline so you can grow with less stress.

Unsure if your tech is doing its job

A DIY setup has got you this far, but now things feel disjointed. You're starting to question what's connected, what's broken and what’s costing you.

Looking for clarity, not just tech help

It’s not just about plugging in tools. You want someone to explain what’s not working, why it matters and how to fix it with a strategy that fits your goals.

let's get started

Workflow Design & System Set Up

What's included

  • 01

    Platform deep-dive

    We’ll review your current email platform, CRM and lead-capture tools to map what’s working, what’s not, and where improvements can be made.

  • 02

    Workflow mapping

    We’ll map your full customer journey from first touch to follow-up, so every step is clear and accounted for.

  • 03

    System connections

    We’ll identify where tools need to talk to each other and ensure forms, tags and integrations are set up to work seamlessly.

  • 04

    Build & implementation

    We’ll build the key automations that support your customer journey. Everything is tested and fine-tuned so it runs reliably in the background.

yellowdot

Investment

Workflow Design & Tech Integration

  • Consultation to understand your goals and current setup

  • Review of your platforms, automations, lead flows and CRM connections

  • Workflow mapping to uncover gaps, overlaps and optimisation opportunities

  • Full implementation to streamline, connect and fix what’s not working

  • Tailored setup based on your tools, systems and business requirements

Price on request

A tailored quote based on your systems, setup and scope of work.

contact for a quote

Workflow Examples

No two businesses need the same setup. Below are a few different automation styles, from simple email sequences to complex workflows with multiple entry points. Your setup will be tailored to suit where you are now and what you need next.

Workflow Automation Service Examples
quote

"Anna help us develop and implement a strategic email comms plan."

Our email marketing has really improved, not only in the design but in how we structure our campaigns. She is patient and always takes time to explain processes and finds solutions to our issues.

- Keriann O'Rourke
Communications & Event Manager at International School Theatre Association 

How the Service Works

01

Audit current setup

Review your platforms, forms and automations to map what’s connected, what’s missing and what’s holding things up.

02

Map the journey

Trace how leads move through your systems, from first touch to follow-up, and pinpoint where things drop off or get duplicated.

03

Optimise systems

Create a clear plan to close gaps, strengthen workflows and ensure everything runs smoothly from start to finish.

contact for a quote

Other Marketing Services

Marketing & Automation Audit

Email and automation systems audit
Identify what’s broken and where the gaps are

Review and audit your platforms, automations and lead flows to highlight what’s missing or underperforming. You’ll walk away with clear, actionable recommendations to optimise your setup.

audit details

Marketing Strategy Service

marketing strategy session
Clarify your direction and get focused fast

Build a strategy that connects your offers, audience and marketing goals. We’ll map where you’re heading and outline clear next steps. You’ll walk away with renewed clarity and a solid action plan.

strategy details

Marketing Support & Management

Ongoing support and management
Maintain momentum with expert monthly support

Monthly email list cleaning, automation reviews, campaign builds and reporting so your team stays focused while your system quietly drives conversions.

Monlthy details

Not sure what you need?

Let’s talk and map it out together.

Let's connect

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Energising Goals

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Unpopular opinion. Substack isn’t going to replace Unpopular opinion. Substack isn’t going to replace your email list.

It’s just another platform where you’ll hit the same problems, a new algorithm to learn and a subscriber list you still don’t fully own.

👉 If you love writing there and you’ve got an actual plan to use it, go for it. This isn’t me talking you out of Substack.

But whatever platform you’re posting on, Substack, Instagram, LinkedIn, build the habit of moving people off it and onto something that’s actually yours.

If you need to start your email list, comment below and I’ll send you my best resources for starting your list.
Most freebies don’t fail because nobody wants help Most freebies don’t fail because nobody wants help.

🛑 They fail because they’re generic, too broad or feel like homework.

If it sounds like something people could just Google, they’re not handing over their email for it anymore.

The fix isn’t more content. It’s a freebie built around one specific result that your audience want.

💛 I’ve reviewed hundreds of freebies. These are the formats actually converting right now, and a few more worth trying.

🔗 Link in bio to download.
You’ve be doing all of the marketing yourself. The You’ve be doing all of the marketing yourself. The website, the socials, the videos, the emails.

And you’ve hit a ceiling with capacity and the engagement and leads are not coming in as expected.

I see this a lot with new clients and people I speak too, doing it all but not really sure what to do next.

⚡ This is what I want to help founders with on my free weekly marketing Q&A session to answer your questions.

Bring the thing that your stuck on and we’ll discuss.

Limited to 6 spots a session.

🔗 Link in bio.
Toning myself down since 1996. There’s a reason I Toning myself down since 1996.

There’s a reason I turn off my camera on group calls, my face speaks even when I don’t.
You need help with your marketing but you’re not s You need help with your marketing but you’re not sure what you need? 

Most people don’t need “more marketing.” They need to find the part that’s broken or more consistent support so marketing activities don’t constantly slip off their to list.

👉 Swipe to see the services I offer for small, founder-led businesses. 

➖ Audit

➖ Email set up

➖ Marketing strategy

➖ Ongoing support

My services are linked in my bio or DM to discuss the best option for you.
Done everything you’re “supposed” to do and your e Done everything you’re “supposed” to do and your email list still isn’t producing? 

It’s usually one of five things:

➖ Consistency

➖ Only ever selling

➖ A list that isn’t growing

➖ Boring lead magnet nobody wants

➖ Emails with nothing to click

I run weekly, live marketing Q&A sessions so you can bring your challenges and we can discuss them.

Often a fresh perspective on a situation can result in improvements. 

🔗 Register with the link in my bio.
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