{"id":225789,"date":"2023-05-25T07:13:43","date_gmt":"2023-05-25T07:13:43","guid":{"rendered":"https:\/\/yellowdotmarketing.com\/?p=225789"},"modified":"2023-09-25T05:35:57","modified_gmt":"2023-09-25T05:35:57","slug":"email-marketing-laws","status":"publish","type":"post","link":"https:\/\/yellowdotmarketing.com\/email-marketing-laws\/","title":{"rendered":"Email Marketing Laws: Understanding GDPR In The UK"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”||14px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” width=”90%” custom_margin=”-12px|auto||auto||” custom_padding=”10px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Recently, I\u2019ve had the misfortune – along with several business associates – of receiving <\/span>cold emails<\/span>. Now, I\u2019m all about reaching out to your target customers – I\u2019ve built a whole business around it! But I always advise my clients to stick within the boundaries of the very clear <\/span>email marketing laws.<\/b><\/p>\n <\/span><\/p>\n Email marketing laws<\/span> aren\u2019t the most exhilarating topic. I know anything to do with the <\/span>rules of GDPR<\/span> or <\/span>cold emails<\/span> is often met with an eye roll and people zone out. Bear with me – because it\u2019s REALLY vital that you understand them, at least at a basic level.\u00a0<\/span><\/p>\n <\/span><\/p>\n In this blog, we look at <\/span>cold emails<\/span>, the legal boundaries of email marketing, <\/span>GDPR in the UK<\/span> (and other countries), the consequences of noncompliance and how we can <\/span>stay on the right side of the law.<\/b><\/p>\n <\/b><\/p>\n Cold emails<\/span> are unsolicited emails sent to someone who has not previously expressed an interest in receiving emails from the sender or their business. <\/span>Cold emails<\/span> are typically used for marketing purposes, such as promoting a product or service, or for networking purposes, such as seeking new business opportunities.<\/span><\/p>\nWhat are cold emails and are they illegal?<\/h2>\n