email marketing skills program


Effective Marketing Program




Unlock the power of strategic marketing and skyrocket your business growth with this 6 week program.

Discover the secrets to crafting compelling long-form content, mastering email marketing and unleashing the full potential of your marketing strategy.

The next program will start in September 2024!

Are you struggling to see conversions from your marketing?

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No strategy

You have no real marketing strategy, you’re not sure where or how to start.

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No lead generator

Your leads mostly come from referrals but you have no system to attract fresh new leads.

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Content issues

You don’t know what kind of content to create to attract the right clients. 

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What to write

You have no idea where to start when it comes to email marketing.

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You worry you won’t see the return on investment to your business.

Can you imagine:

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Marketing Strategy

Have someone guide you through creating a strategic marketing plan.

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Generate Leads

Learn to confidently generate leads and create a lead magnet for your target audience.

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Maximise Budget

Understand how to implement email marketing with a limited budget.

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Increase Revenue

A more strategic approach to marketing will increase revenue. 

Previous Program Feedback

Session were jam-packed with useful resources…

I just completed the Effective Marketing Program with Anna and her sessions were jam-packed with useful resources. Everything you need to know about email marketing and steps on how to get started. 


I liked the mix of live calls and the learning platform was easy to navigate. the way she presents the information is clear and easy to digest with a lovely cherry on top of goof humour! 

Lisa Partridge


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Possibly the best training I’ve done…

I signed up in a flash. It paid off too, it’s possibly the best training I’ve done in 2023; it’s given me such clarity and confidence to ensure my email marketing hits the mark for what I want  to achieve, and has given me measurable ways to analyse its impact.


The content of the course is clear, the downloads are insanely useful, the delivery was fun and engaging (be prepared to laugh, a lot!), I would highly recommend Annas program, and services, to anyone.

Kathy Rougier


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The Effective Marketing Program is fantastic!

Before taking it, I felt overwhelmed and unsure where to even begin. I knew nothing about email marketing and was honestly scared to start emailing clients.

Anna, was a huge help. She explained everything very clearly and provided a ton of information. I especially appreciated the sections on lead magnets and email marketing.

Overall, this was a great learning experience and I highly recommend it.

Severine Male

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Effective Marketing

Unlock the power of strategic marketing and skyrocket your business growth in this 6 week program.

Program Planned for September 2024

Calls Tuesday and Thursday 10-11am SGT.

What’s included:

Live calls

Dynamic twice-weekly group calls that offer comprehensive training with expert and community support. Interactive sessions provide the perfect opportunity to ask questions, receive guidance and collaborate on refining your ideas.

Recorded program modules

Easy to access bite-sized video tutorials that are concise but comprehensive, and provide invaluable guidance to ensure a seamless learning experience.


Easy to use comprehensive workbook to consolidate all your research. Valuable Google, Canva and Trello templates with ready-to-use frameworks and system management processes.

Guest experts sessions

Guest expert sessions to provide you with valuable insights on complementary marketing tools for you to be able to take the next steps in your business. 

Private Community

Exclusive access to a private group. Connect with industry experts and program members, seeking valuable feedback and asking questions to enhance your marketing journey. 

Areas of expertise

Expert Marketing support

Lead generation processes

Technical knowledge

Emails and landing pages

Email sequences

Email copywriting

Template design + creation

email marketing set up service

What makes this group program different?

The Effective Marketing program offers a unique blend of strategic marketing, cohesive content creation and expert guidance so you can stand out from the crowd and skyrocket to your success.

Ditch the social media frenzy of chasing likes and followers!

Our program goes beyond and dives deep into the entire content creation process, putting the spotlight on long-form content and email marketing. Say goodbye to scattered efforts and embrace a holistic approach that brings your marketing puzzle together.

Create a marketing plan that harmonises seamlessly with your offers, supercharging your content creation process along the way. No more wasting precious time on endless scrolling – it’s time to strategically sell your amazing offers and watch your business soar!

We’re all about live teaching and taking action! 

A little about Anna Norriss

The Effective Marketing Program focuses on: 

Strategic Approach

Create a strategic marketing plan that is linked to your offers to increase growth and drive impactful results.

Simplified Content Creation

Craft content that captivates your audience, boosts brand awareness and generates consistent leads.

Genuine Connection

Cultivating meaningful connections with your audience, drive conversions and create a loyal customer base to increase sales.

Effective Marketing

– how it works –

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Live Training

Expert support with group training calls and interactive sessions and plenty of time to ask questions and receive guidance as well as collaborate on refining your ideas.

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Downloadable Resources

Benefit from our comprehensive workbooks and template files, empowering you to make progress at a speed that suits your schedule and learning style.

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Knowledge & Experience

Accelerate your marketing journey as we share insider tips, expert advice and proven strategies on improving your marketing and content creation process.

What are you waiting for…

Ready to unleash the full potential of your marketing and transform missed opportunities into thriving success for your business? 

The Effective Marketing Program includes:

6 Weeks of live training calls - SGD $2,400

Exclusive access to a community - SGD $300

Comprehensive pre-recorded video tutorials - SGD $540

Guest expert live sessions - SGD $560

Valuable templates and swipe files - SGD $280

Previous pre-recorded expert sessions - SGD $590

Exclusive access to daily expert support - SGD $2,100

This expert overview with clear action points will allow you to take your marketing to the next level.

Valued at SGD $6,580

Early-bird Price $795

Regular Price SGD $940

email marketing audit and strategy

Why the Effective Marketing Program works


A very affordable way to have expert marketing guidance to craft a strategic and impactful approach for your marketing.


Master the process with confidence, equipping yourself with essential skills and knowledge to navigate marketing successfully.


Elevate your email marketing game with exclusive access to industry knowledge and expert insights, for increased growth.

Previous Participant Feedback

"Insights that I can put into action immediately..."

“I couldn’t be more happy with the experience. Anna’s program was not just informative, it was absolutely enlightening, so many ‘ah ha’ moments.

Anna was clear and insightful, imparting insights that I can put into action immediately. Anna’s program wasn’t just educational; it was insightful and provided me with a whole new perspective on email marketing, and I am now equipped with a toolbox of techniques and strategies that I can apply to my marketing efforts.

I highly recommend this program to anyone looking to enhance their email marketing skills.

Hello, I’m Anna – a marketing expert

Nice to meet you! I can’t wait to connect with you so we can banish your frustrations with content creation and email marketing. 

With over 16+ years of international experience across various industries, I’ve had the privilege of being the go-to wordsmith as one of the few native English speakers on my teams. Oh, and did I mention my love for all things tech? Planning and automations are my daily jam!

I’m a planner at heart with a knack for looking ahead to the future. This helps me map out killer marketing strategies and orchestrate successful launches for my awesome clients. Trust me, I can’t wait to bring that same clarity and expertise to help you maximise your marketing efforts.

Let’s dive in and create some magic together!

Anna Norriss Yellow Dot Marketing

You have questions…

We have answers!

What if I can't make all the live calls?

No worries if life gets in the way! We’ve got you covered, the calls will be recorded so you can catch up at your own pace.

Plus, the best part? You’ll have lifetime access to all the materials, giving you the freedom to revisit and reference them whenever you need a refresher. No rush, no pressure – just pure convenience and flexibility for your learning journey! 

Is this program suitable for beginners or only for experienced marketers?

This program is ideal for people who already have an understanding of their target audience and need support to translate that knowledge into a highly effective marketing plan.

If you’re seeking guidance to generate quality leads and drive sales, this program will equip you with the strategies and tools to transform your marketing efforts into a powerhouse that delivers tangible results.

What is the time commitment required for this program?

The program entails twice-weekly calls, each lasting one hour.

Additionally, you can anticipate dedicating an extra 2-4 hours per week to implement the learnings from this program in your business.

The specific time commitment may vary depending on your existing knowledge and the level of commitment you choose to invest in the program.

Will this program effectively boost sales and drive growth for my business?

This program has the potential to significantly increase your sales, but it’s important to emphasise that success hinges on your implementation of the strategies and your consistency in executing them. It’s not an overnight miracle. By following a strategic marketing plan and consistently putting in the effort, you can expect to see positive results on your revenue.

Remember, it’s all about staying committed and allowing this comprehensive approach to work its magic for your business.

Is there a refund policy if I don't see results with the program?

While we do not offer refunds due to the live nature of the program, we are committed to providing you with the support you need to implement the strategies effectively.

If you find yourself still facing challenges, we are more than willing to offer additional assistance and guidance to help you overcome any obstacles and achieve the desired results in your business. Your success is our top priority, and we’re here to support you every step of the way.

Are you ready to…

Learn to create a marketing strategy to maximise sales

Use a proven framework to generate and nurture potential leads

Start attracting your dream clients and build a strong email list

Drive consistent and sustainable growth in your business

What our clients say…

Transformed our email marketing…

Anna has transformed our email marketing and communications. She has provided us with a much more sophisticated and targeted way of communicating with our audiences. 

Katie Nicholls, Pavelka

Hand holding and patience…

I had no clue where to begin, was scared of the tech and it didn’t seem to be something I could do on my own. The support, hand holding and patience with someone like me who may have a phobia of the tech was invaluable. I also loved the short videos that made it easier to learn and her promptness and professionalism.

Priyanka Tiku Gupta, PTG Wellness

Our email marketing has really improved…

Our email marketing has really improved because – not only in the design but in how we structure our campaigns. Anna help us develop and implement a strategic email comms plan.

Keriann O'Rourke, ISTA

Anna Norriss Yellow Dot Marketing

Still undecided?

The Effective Marketing program perfect for you if…

You want to generate more quality leads. 

You want to see more conversions from your marketing.

You want to stop desperately searching for content inspiration.

You want to be free from the overwhelm of all the marketing tasks.

You want to drive consistent and sustainable growth for your business.

Sign up for the Effective Marketing Program Today!

September 2024

The program includes:

🟡 Live training calls

🟡 Exclusive group community 

🟡 Comprehensive pre-recorded tutorials

🟡 Guest expert live sessions

🟡 Valuable templates and swipe files

🟡 Exclusive access to expert support 

Valued at SGD $6,580

Early-bird Price $795

Actual Price SGD $940

Take control of your marketing and unlock the true potential of your business.