by Anna Norriss | Sep 7, 2023 | Content, Email marketing
Something I see my clients struggle with is consistency, especially with their marketing. How do you create engaging content consistently? If you’re an ‘older Millennial’ like me, before Gen Z but after Gen X, you probably didn’t grow up with the digital...
by Anna Norriss | Apr 26, 2023 | Content, Email marketing
With a return of investment that is 40% higher than other digital marketing tools, email marketing is one of the most effective ways to connect with your audience and drive sales. But what do you write to your subscribers? And what are the best email subject lines to...
by Anna Norriss | Nov 16, 2022 | Content, Email marketing
I often get asked ‘what are content pillars?’ Very simply, content pillars are a system to help you organise the types of content you share, they are essential to help you build a successful content strategy. They’re the foundation for all your communication...