by Anna Norriss | Mar 19, 2024 | Email marketing
Do you feel like you’re trying to speak a foreign language when it comes to marketing? The problem may not lie in what you’re saying, but who you’re saying it to. When it comes to marketing, if you’re targeting everyone you’re probably engaging no one. To...
by Anna Norriss | Feb 5, 2024 | Email marketing
Ever wondered why some customers keep coming back while others don’t stick around? This is where customer journey mapping comes in. Customer journey mapping is a powerful tool to visualise your customers’ experiences and touchpoints with your business from first...
by Anna Norriss | Dec 11, 2023 | Email marketing
Email marketing is a marketing powerhouse. With a return on investment of almost 40% per dollar spent, email marketing has become an indispensable tool, particularly in small business marketing, in order to boost returns and connect with customers on a personal level....
by Anna Norriss | Nov 9, 2023 | Email marketing, Tech
In the world of email marketing, email automation is a game changer. It’s not just a tool; it’s a strategic powerhouse that has revolutionised how businesses connect with their audiences. Automation will transform your marketing and boost business growth....
by Anna Norriss | Oct 5, 2023 | Email marketing
This isn’t a surprise – I’m a BIG fan of email marketing. The big surprise to me is that so many people aren’t. I’ve been in marketing for many years, in many industries and there’s no better marketing channel that consistently delivers such a good return of...
by Anna Norriss | Sep 7, 2023 | Content, Email marketing
Something I see my clients struggle with is consistency, especially with their marketing. How do you create engaging content consistently? If you’re an ‘older Millennial’ like me, before Gen Z but after Gen X, you probably didn’t grow up with the digital...
